Pop-Up Architecture: Temporary structures have been recognized as a new way of expressing extravagant design ideas that would not have been voiced otherwise. In this episode, Daniella discusses the Electrolux Cube Pop-Up Restaurant by Park Associati; the Chanel Pavilion by Zaha Hadid; and the Roc-Pop-Shop, featuring Jay Z’s new premium line of Rocawear apparel, designed by D-Ash. Pop-ups are like magic tricks, surprising and delighting audiences with whimsy and flourish. They are especially suited to urban environments, because pop-ups are a distillation of the changing city landscapes, a cutting-edge approach to creating unique, mobile structures out of limited materials and space. Pop-ups are a sophisticated trend made possible by design.
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