Communications

05/11/09 Roundtable: Tools of Today Are Opportunities for Tomorrow DesignIntelligence invited several of the profession’s leaders to participate in a virtual roundtable to share their thoughts on issues of technology.
11/10/08 An Enviable Design Portfolio Whether you’re preparing to launch a new career or working to build up your firm’s client base, a well-prepared portfolio is a calling card that can open doors. A good portfolio illustrates strengths and an understanding of essential design constructs. Harold Linton
10/06/08 Communicating Your Distinctive Competency Few firms are truly unique in their competencies or capabilities. However, if you are able to define and then communicate what makes your organization distinctive, you’ve already gone a long way in delineating you firm and demonstrating your worth. Sharon Berman
10/06/08 Advice for Design Entrepreneurs Design entrepreneurs who don’t yet possess the resources to hire full-time marketing staff must do the job themselves: Be the expert, get that message out, and business will come to you. Brenda Richards and Kathleen Soldati
05/09/08 Book Boosts Design Firm Marketing How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.
04/30/07 Who’s Worried About Technology? Physical boundaries have never been a hurdle when it comes to team collaboration, so what if this same team, now playing computer games, grows up to be architects, engineers, and construction managers?
10/20/06 Negotiating the Future The world has changed. Further change is unfolding rapidly. Today’s practice leaders are developing fundamental yet agile viewpoints to achieve success in new ways. Designers and architects who can communicate value and who can help clients envision preferred outcomes and scenarios will have significantly higher success rates in the future. James P. Cramer
10/19/06 Let the Client Drive Your Organization Listening to young architectural graduates whine about clients being their only hindrance to doing great work used to really distress me. I began sharing my frustration with friends in other businesses and found that they were hearing the same complaint, “The customer just gets in the way of me doing my job.” Who does everyone think pays the bills? Ed Friedrichs
09/08/05 Confronting Commoditization Commoditization is a big, handwringing topic that conjures up any number of nuisances in the path of what should be an enjoyable professional practice. In this era of rampant consumerism, still no one wants to pay more than is necessary for goods and services. [Admit it, dear reader, neither do you. Or me.] Problem is, neither does anyone want to pay even reasonable fees for design and construction services. Not the private sector and certainly not the distrustful public sector. Joan Capelin

Communications

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