Book Boosts Design Firm Marketing

May 9, 2008 · by DesignIntelligence

How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.

How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers.

{book, align=left} Business Comes to the Expert: A Proactive Marketing Plan for Professional Practice Firms is the newest book published by Greenway Communications and the Östberg Library of Design Management. It gives readers new ways of thinking about marketing as well as the strategies and tools they need to put these concepts into practice.

Business Comes to the Expert helps professional practice firms create a marketing plan, manage it on a daily basis, and drive business to the firm. The process outlined in Business Comes to the Expert relies on a simple management tool – the to-do list – to develop tasks, identify responsible parties, set deadlines, and create agendas and milestones.

Authors Brenda Richards and Kathleen Soldati describe how to use a firm’s greatest asset – its knowledge – to signal that it has what the market is seeking. Through knowledge management, a firm can draw business to its door by capturing prospects’ attention with story ideas. By signaling to would-be clients “I know what you want and I’ve got it,” firms will capture a marketing advantage that ultimately drives success.

Brenda Richards is an author, lecturer, and educator with three decades of experience in design firm administration and management. Kathleen Soldati is a corporate and nonprofit executive with more than 30 years of marketing and public relations expertise.

Business Comes to the Expert: A Proactive Marketing Plan for Professional Practice Firms is available through the bookstore.

Post Comment

Hope Amid a Slow Construction Comeback

Jan 11, 2010 · by DesignIntelligence

25 trends transforming architecture and design indicate there are opportunities amid the sluggish recovery. Read full »

The Owners Dilemma

Winning Work Isn't About Who You Know, But Who Knows You

Topics

DI.net RSS Feeds

DI.net on Twitter

Error retrieving Twitter status

Research Support